Communications

The Britto Agency provides communication services for your business. To help you get started, we would like to provide you with a process to help you size up your communications efforts and get started. Often, the most difficult question related to communication involves determining what success is. As you get started with your Communications efforts, consider first how you will know whether your efforts have been successful. Often, consideration of tools comes up too early and without first thinking about goals, stakeholders, and messages. Now that you have established goals, stakeholders, messages, and tools, it is important to consider how you will measure your success. This results in using tools indiscriminately. Select your methods of measurement carefully and understand that there is always room for improvement. Make sure your measures of success are aligned with your goals and allow for continuous improvement.