It helps to control organizational member’s behavior in various
ways. An effective communication system requires high proficiency in delivering
and receiving messages. Suppose, if your company is planning services, Communications
are an important role play in your business, how fast you bring it to market
and how well your sales force performs. Not understanding the important role
communication plays in everyday business transactions can cause dissatisfied
customers. While the overall role of good business communication is to provide
clarity for all concerned, the role changes depend on business goals at hand.
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