A business' reputation is at stake when it faces a crisis, it's
important to the public to ease concerns and counter false information. A
business should have a crisis communication plan that establishes a framework
for spreading information to anyone affected by the situation. Without Crisis
communications best practices, people may respond incorrectly, safety
could be threatened. The Britto Agency can help an organization interact with
the media. However, if the organization resolves the crisis quickly enough,
outside communication may not be necessary. For more information visit our
website.
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