Public relation helps any organization to attain its full perspective. They provide feedback on the public to the company. Public Relations are those necessary activities which assess and determine belief, approach and thinking of public towards the organization. Public and media play an integral role in the development of the business. The main goal is to improve the image and reputation of the organization in any community. It communicates with all types of groups and individuals for accurate operation of the business. These activities enhance goodwill and image of the organization. We can say that the public relation is the basis of a firm relationship between public and organization.
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