Crises are a reality in today’s business or organization and they
must be anticipated. Some crises can certainly be horrific, every crisis can be
managed. If you’re being proactive in business works and preparing for crises,
gather and consider your Crisis
Communications team for brainstorming sessions on all the potential crises
that could occur at your company. This assessment process should lead to
creating a crisis response plan that is an exact fit for your company and
business, one that includes both operational and communications components for
your business advantages.
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