One important thing to know about public relations is that it is
extremely different from advertising. Public Relations agencies often have
dedicated sectors specifically related to industries such as digital
technology. A reputed public relations agency ensures that the service they
provide is specifically tailored to your industry sector and target markets. PR
agencies operate differently. Public relations are understood as communication
between a business and its stakeholders, and the public. Skilled PR professionals
provide a perspective that an internal PR practitioner doesn't have. A good
public relations agency can give you access to gain experience and expertise
both in your sector and in others.
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