The basic steps of effective crisis communications are not
difficult, but they require advance work in order to minimize damage. A small
team of senior executives should be identified to serve as your company's
crisis communications team.
Within each team, there should be individuals who are the only ones authorized
to speak for the company in times of crisis. There are many agencies available
that help in crisis communications for business. The Britto Agency is one of
them. This agency helps in effective branding, crisis communications, public
relations services to businesses. You can visit their web portal to know more
and benefit from services.
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