As we all know that a good reputation is built in a long period of
time, but could be destroyed in a matter of minutes. You may think it is
unfair, but this is how it is in the business. Even we observe around us
various crises. If you're being proactive and preparing for crises, gather your
crisis communication professional
for long brainstorming sessions on all the potential crises which can occur at
your organization. Furthermore, a hastily created crisis communications
strategies and professional team are never as efficient as those planned and
rehearsed in advance.
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