The brand strategy is
also known as a mono-brand brand strategy for individual products, independent
brands with independent brand identity and distinct brand names, or company
names are created. At the business point, Brand Strategist is
discussed as fundamental strategic options, each of the dimensions is
fundamental to the development of the brand name or business name. The main
advantage of the brand strategy is positioning to the target group, the brand
name or company name can be made specific. It can help with how you want to
build, shape, and share your brand.
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