Public relations can make an important contribution in helping
to form a business's ideas. It is the critical role for developing
communications objectives that are consistent with your business's overall
objectives. Public Relations are a
communication process that builds mutually relationships between businesses and
their public. This involves the role of public relations in establishing
strategies for building and maintaining mutually beneficial relationships with
the public. The planning and implementing of policies that demonstrate a
business’s commitment to public and social responsibility, ethical behavior,
and reputation with the public.
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