Crisis communications

It is often unpredictable and unexpected, develops suddenly, takes the uncontrolled resource of communication and evokes uncontrollable reactions. Crisis communications are a reactive communication effort in the face of an unforeseen event. A honest and ongoing interaction with the audience remains essential to successful communication during the crisis. The focus is kept on the message, the time of its announcement and the media used, and some common advice to improve include like Do not allow for lack of communication with external partners and stakeholders.